The First Online Marketing Tactics Issue

Welcome to the first of Online Marketing Tactics. Inside each issue of Online
Marketing Tactics you will learn valuable information on the different types of online
marketing tactics that you can use to build your business, get more customers and
increase the sales of your products and services.

The First Online Marketing Tactics Issue

Let’s start this issue by talking a little bit about what online marketing is and why it’s become such a popular topic among business owners worldwide.

Online marketing is fast becoming one of the most popular ways that businesses, big and small are using to promote their products and services. It can be used to build brand, attract customers, generate leads and drive large amounts of traffic to any website.

When it comes to doing business online you will hear the words strategy and tactic used together quite frequently. In fact they are so tightly interwoven that they are often considered one and the same.

When it comes to what an online tactic really is and how it can be used to grow your business there is no doubt that you will find a wide variety of opinions available on the subject.

Let me see if I can break it down for you. A strategy is the plan that you put together to promote your business products and services. In this plan you will set goals and objectives. To reach these goals and objectives you will implement various tactics designed to get the job done.

Before you can start putting any online marketing tactics to work for you it’s important to create a solid plan and set your goals, so that you can measure your results effectively.

While every business is different, most of them all have three basic goals in common. They all want an audience, they all want to generate revenue and they all want to make a profit.

When implemented properly online marketing can help you achieve all three of these goals much faster and easier than more traditional offline marketing methods, like direct mail and print advertising.

Now let’s go over some of the most popular online marketing tactics and touch base on what they can do for your business. Please keep in mind that each one of these tactics requires time, energy and sometimes even a monetary investment to implement.

Search Engine Optimization (SEO)

Is the process of maximizing the number of visitors to a website by ensuring that the site remains high on the list of results returned by the search engine for any given keywords.

Free traffic from the search engines can literally be a gold mine, so spending some time optimizing your website for high traffic keywords is a very important tactic.

Article Marketing

This is a type of advertising in which businesses write short, informative articles on specific topics and then submit those articles to directories and other online publications.

This marketing tactic can help you build your online presence, provide you with instant credibility in your marketplace and help you get more traffic to your website all at the same time.

Email Marketing

We have all seen this online marketing tactic before. It is where a business collects email addresses from their website visitors and uses them to send out their marketing message. While email marketing isn’t as popular as it once was this tactic can still be extremely effective, as long as it’s implemented properly.

Link Building

This is the process of building quality, relevant links from other websites to your website. This tactic goes hand-in-hand with search engine optimization and will help your website rank better in the search engines and bring in more free traffic.

Referral Marketing

This is a method of promotion has been around for generations. Until recently it was referred to as word-of-mouth advertising, but now it is often known as affiliate marketing. This tactic involves recruiting other people (current and past customers) to promote your products and services for you in exchange for earning a commission or discount.

Social Media Marketing

Facebook, Twitter, Pinterest and other social networks are becoming increasingly popular promotional tools. They can be used to attract more customers, build brand awareness and create customer loyalty. This tactic yield massive results in a very short amount of time when implemented properly.

Pay Per Click or Pay Per View Advertising

This method encompasses a wide variety of options including running banner ads, contextual ads, Google ads as well as Facebook and other social media ads. This tactic is where you pay the advertiser the specific amount of money every time someone clicks on your ad. This tactic can be very effective may be prepared to invest both time and money to yield results.

These are only a few of the online marketing tactics that can be used when developing a solid online marketing plan. We will go more in depth about each of these topics in future issues, so be sure to look for your next issue soon. We will be talking more about online marketing and how you can use it build credibility and develop a presence in your marketplace.



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One Response to “The First Online Marketing Tactics Issue”

  1. […] the last issue we talked about some of the more popular online marketing tactics. In this issue we are going to talk more about online marketing and how you can use it build […]

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