Online Marketing Tactics: Forum Marketing

In the last issue we talked about email marketing and how it can be used to
get more customers
. In this issue we are going to talk about marketing your
products and services through online forums and how you can take full
advantage of this powerful tactic.

Online Marketing Tactics: Forum Marketing

Forum marketing is a fantastic method that many online business owners are already using to market their products and services online. In fact it is a very popular and widely used free marketing method that can yield extraordinary results when used properly.

It holds many benefits and it costs virtually nothing but time to implement. It just takes a little bit of know how to get started and you will begin seeing positive results fairly quickly.

Basically a forum is a community of people, sort of like a neighborhood where the other members are your neighbors. People often use online forums as a way of coming together to discuss a particular topic or problem. As a forum marketer you should use forums to get information, ask questions, make connections, as well as for promoting yourself and your business.

The basic rule of thumb when it comes to forum marketing is that you never jump right in an immediately start promoting your business. This is considered bad manners and will actually drive your potential customers in the opposite direction.

Before you begin to promote your product or service on any forum, you will need to establish yourself as a member of the community. There are three basic steps involved in this process.

First you need to find a forum and register as a member.

When looking for a forum to join you will want to find one that is centered around a topic that is closely related to the product or service that you are planning to promote.

After you have found a forum that you want to and have registered, you should take some time to create a profile page about yourself. This should include a good description about yourself and your business. You will want to pay special attention when crafting your signature file, because it will be at the bottom of every post that you make and it is vital to the success of your campaign.

After you have registered and set up your profile and your signature line you should take a few days to lurk around the forum before you begin to post. Examine the posts and get a feel for the other members thoughts, ideas and questions. It is also very important that you take time to acquaint yourself with the rules of the forum.

It’s time to start posting.

After you have lurked around for a while it will be time to start posting. Begin by responding to the other members questions and concerns. Do not by any means start out posting by instantly promoting your business. This can have a negative impact on the opinion other members have of you and blatant advertising can get you banned from the forum. Remember you want people to notice you not ignore you.

You will want to focus on building your reputation on the forum.

Starting with your very first post, you can begin to build your reputation as an expert on the topics being discussed. The first and most important thing you should do is introduce yourself. Then begin to help other members with their problems and quickly answer their questions.

Keep in mind that the more respect you earn in the forum the more visits you will get to your website and the more sales you will make.

As I mentioned above most forums do no permit members to promote their products or services inside the post itself. This is considered spamming and it may get your post deleted and you may also be banned from the forum.

There are many excellent reasons why forum marketing is so effective for many online marketers. Whenever you post, you have the golden opportunity to help another person that might have a problem or perhaps a question. This will not only give you a feeling of satisfaction that you have done something to help someone else, it will also help you build a good reputation on the forum.

The basic unspoken rule is that if you give to another member then you shall receive when they click on your signature line and go to your website.

Another side benefit of joining a forum is that you will find plenty of valuable and very useful information that you can use to build your business. As you read posts by other members you will be amazed at how much free information that you’ll receive. This information can be an invaluable resource to improve your forum marketing strategy.

As you begin to post on the forum many people will be able to see your signature line and click on it, which will lead them straight to your website. This form of free advertising can add up to a nice amount of free traffic as well as potential sales from forum members.

Another benefit is that search engines such as Google like forums and whenever you create a hyperlink to your website from the you will get a nice backlinks. These backlinks will increase your position in the search engine results and the higher you are ranked on the search engine the more traffic you will generate outside of the forum. This will, consequently, lead to even more sales for your business.

So as you can see forum marketing is a fantastic method with a lot of extra added benefits that you can use to promote your business.

Make sure you look for your next issue soon. We will be talking about building trust and why it can be a powerful online marketing tactic.

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