Online Marketing Tactics: Email Marketing

In the last issue we talked about social network marketing and what makes it such a powerful online marketing tactic. In this issue we are going to talk about email marketing and how you can use this proven online marketing tactic to get more customers and make more money.

Online Marketing Tactics: Email Marketing

Email marketing will work for virtually any business, no matter how big or small. It can be used to attract more customers, increase brand awareness and to make more sales.

When it comes to running an effective email marketing campaign there are few basic rules you should follow:

  • Before you begin any email marketing campaign make sure that you are compliant with the CAN-SPAM laws. You can find them at: http://www.business.ftc.gov
  • Never send unsolicited email (spam) – always make sure that your recipients have opted in to receive your email messages.
  • Give your readers a clear options for managing their subscription and unsubscribing.

The most important part of any email marketing campaign is building a responsive mailing list. This list is a collection of email addresses from people in your ideal target market, people that are asking you to send them information and offers by email. Many online marketers make all of their income just by sending email messages to their opt in lists.

Imagine how great it must feel to send out an email and in an hour or two have your inbox full of orders. It is very possible, especially when you take the time to employ basic email marketing and list building strategies.

When it comes to building your own list the first thing you should do if you want people to give you their email address is to make it very easy for them. If you have a website or blog add a subscription form to all of the main pages. Make it highly visible and offer your visitors something of real value in exchange for joining your list.

If you don’t have a website or blog you may want to consider setting one up just for your list building campaign, especially if you want to build a big list. If setting up a site isn’t for you there are other methods that you can use, you will just have to get more creative when it comes to collecting email address.

Above all else keep it simple! Keep in mind that people are busy and easily sidetracked, which means you don’t want to make them giving you their email address something that they have to think too much about or work too hard to do. The general rule is, the easier you make it the more email addresses you will collect!

If you have an existing customer base make it a top priority to get an email address from everyone that makes a purchase from you. Whether it’s during the sales process or after the purchase of one of your products make sure that you ask your customers for their email address. The optimum time to do this is before the purchase is completed because they will think it is part of the process.

It is very important to always remember that your customer must give you permission to send them promotional emails. Asking them for an email address as part of the sales process does not give you permission to add them to any other mailing list or bombard them with promotional emails. That can lead to spam complaints and you don’t want that. What it does do is give you the opportunity to follow up with them, ask how they liked the product or service and then entice them to join your regular mailing list.

There are many ways that you can entice people to join your mailing list. Here are a few quick ideas that you can use:

  • Give them a free gift or a discount on their next purchase when they subscribe.
  • Send them to a webpage where they can download a free ebook, report or software related to the product they purchased.
  • Give them a chance to win a prize, by holding a free contest or sweepstakes for subscribers only
  • Offer them free customer support and email consulting.
  • Have them fill out a survey and give them a free gift as an incentive to complete the form.

There are many ways that you can entice people to join your mailing list and by focusing on these core strategies you will be well on your way to building a responsive list for your business. The simple fact is that email marketing is essential for any business. Once you have a list, and begin building a relationship with your subscribers they will have more confidence in you and your business. Just make sure that you provide them with information that they will find helpful and beneficial.

Make sure you look for your next issue soon. We will be talking about marketing your products and services through online forums and how you can take full advantage of this powerful tactic.



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