Online Marketing Tactics: Building Trust

In the last issue we talked about marketing your products and services through online forums. In this issue we are going to talk about building trust and why it can be a powerful online marketing tactic.

Online Marketing Tactics: Building Trust

There is no doubt in my mind that in order to achieve any degree of long-term success as an entrepreneur you must take the time to build trust with your consumers. Building trust is such an important part of running any business and can have a huge impact on your overall success, but the sad fact is a lot of business owners don’t realize how important it is.

As a matter of fact, once you position yourself as a trustworthy authority in your marketplace you will be amazed at how fast your profits will increase and your business will grow.

For the most part trust is built by establishing a personal connection with your target audience. This can be done in many different ways like email, instant messaging, social networking, etc.

When it comes to building your own online trust there are a few basic areas that you should focus your attention on.

First Impressions

When doing business online it is extremely important that you make a strong first impression on your potential customers. Most of the time this is done from your website or blog. When they first hit your website you have to make sure that they are presented with a page that looks professional and is easy to navigate.

Be sure to provide your new visitors with timely and relevant information that will catch their attention immediately. It is also very important that you include multiple ways for them to contact and interact with you. With the multitude of social media tools available today is extremely easy to open a line of communication with your visitors. Allowing you to connect with them in a way that makes them feel at ease.

Long Term Connections

In today’s crowded marketplace is more important than ever to focus your attention on building long-term connections with your customers and clients. While making quick sales is always a nice boost to your bank account the key to long-term success is repeat business.

Repeat business equals stability and the key to getting repeat business is to establish a lasting connection with your customers. When it comes to keeping your customers coming back for more it is important to remember that people buy from people not from companies.

So make sure you let them know that there are real people behind the curtain, so to speak. You can do this by creating an “about us” page and providing them with the story behind your company, include a night mission statement and some appropriate business related photos.

Social Proof

Another important factor to consider when building online trust is social proof. Social proof is a great tool for building online credibility and can be a very effective way to develop your company brand, which also helps build trust.

The best way to establish social proof is by using endorsements, testimonials and case studies. They are a great way verify and demonstrate to your potential customers that your product does what you say it does and that it has helped other people.

While there are many other ways that you can build trust with your online visitors, if you take the time to focus on making a good first impression, establishing long-term connections and providing social proof you will be sure that you’re building trust and laying a solid foundation for your business to grow on.

Make sure you look for your next issue soon. We will be talking about private label content and how you can use this little known tactic to boost your business profits.

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